The David Shepherd Wildlife Foundation is a small and effective wildlife conservation charity funding key projects in Africa and Asia working to save endangered wildlife. I led the design direction of the all new eCommerce experience for the wildlife charity.
My Role & Execution
DSWF was redesigned and rebuilt to expand the needs of their growing charity and its many donations and campaigns it runs through the year.
The project focused on typography and minimalist design that combined the beautiful wildlife photography, projects information and a quick and simple payment process. The site was delivered with a CMS with an eCommerce platform allowing for easy updating for the client.
Creating new design layouts allows DSWF to communicate it’s mission in detail, and how each donation is put towards the charity. Updating the forms was an important part of the project. The payment process needed to be streamlined into the design as well as giving a clear user journey.